Privacy Policy

1. Who we are

The Offer That Travels is created by Karen Frith and operated by Greenlight Partners.

The data controller for this website, its subdomains, campaign pages, resources and Playbook offer is:

If you have any questions about this Privacy Policy or how your personal data is handled, contact us at:

playbook@karenfrith.com

2. What personal data we collect

We may collect and process the following types of personal data.

Information you give us

This may include:

• your name
• your email address
• billing information
• purchase details
• messages you send to us
• information you provide when accessing the Playbook or related resources
• responses you give if you complete a form, quiz, survey, diagnostic or lead magnet

Payment information

Payments are processed by Stripe. We do not store your full card details. Stripe may collect and process payment details, billing information and transaction information so your purchase can be completed securely.

Account and access information

The Playbook may be delivered through a private Circle space or similar access platform. If you create an account to access your Playbook or related resources, that platform may process information such as your name, email address, login details, activity within the space and access status.

Website and technical information

When you visit the website or its subdomains, we may collect technical information such as:

• IP address
• browser type and version
• device information
• pages visited
• time spent on the site
• referral source
• clicks on buttons or links
• approximate location based on technical data
• cookie and consent preferences

Marketing and tracking information

If you consent to marketing or analytics cookies, we may use tools such as Google Analytics, Google Tag Manager, Meta Pixel, CookieYes and similar technologies to understand how people use the site, measure campaign performance and improve our advertising.

3. How we use your personal data

We use your personal data to:

• process your Playbook purchase
• send you access to the Playbook and related materials
• provide customer support
• manage access to your private Playbook space
• send service emails about your purchase or access
• respond to enquiries
• deliver lead magnets, resources, diagnostics or campaign materials you request
• understand how the website and its subdomains are used
• improve the website, Playbook and related offers
• measure marketing and advertising performance
• send marketing emails where you have opted in or where we are otherwise permitted to do so
• meet legal, accounting and tax obligations
• protect our website, systems and business

4. Our lawful bases for using your data

We only use your personal data when we have a lawful basis to do so.

Where we rely on legitimate interests, we only do this where we believe our interests are not overridden by your rights and freedoms.

Where we rely on consent, you can withdraw your consent at any time.

5. Cookies and tracking

We use cookies and similar technologies to run the website, remember your preferences, understand website performance and, where you agree, measure advertising activity.

Cookies may be used for:

• essential website functionality
• cookie consent management
• analytics
• advertising measurement
• checkout and conversion tracking
• security and fraud prevention

You can manage your cookie preferences through the cookie banner or cookie settings tool on the website.

Non-essential cookies, including analytics and advertising cookies, should only be used where you have given consent.

You can also control cookies through your browser settings. Blocking some cookies may affect how the website works.

6. Email marketing

If you sign up to receive emails, complete a form, join a waitlist, download a resource, complete a quiz or diagnostic, or buy a product, we may send you relevant emails about the Playbook, related resources and Karen Frith offers.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in an email or contacting us at playbook@karenfrith.com.

We will still send important service emails where needed, such as purchase confirmation, access information or account support.

7. Who we share your data with

We may share personal data with trusted service providers who help us run the website, deliver the Playbook and manage communications.

These may include:

• Stripe for payment processing
• Circle or similar platforms for Playbook access
• email marketing and automation providers
• website hosting providers such as Netlify
• analytics providers such as Google Analytics
• tag management providers such as Google Tag Manager
• advertising platforms such as Meta
• cookie consent platforms such as CookieYes
• form, quiz, diagnostic or lead magnet tools
• professional advisers such as accountants, legal advisers or technical consultants
• regulators, authorities or courts where legally required

We only share personal data where needed for the purposes set out in this Privacy Policy.

8. International transfers

Some of our service providers may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we take steps to make sure appropriate safeguards are in place. This may include using providers that rely on recognised transfer mechanisms, adequacy decisions, standard contractual clauses or equivalent safeguards where required.

9. How long we keep your data

We keep personal data only for as long as needed for the purpose it was collected.

As a general guide:

• purchase and transaction records may be kept for up to 7 years for tax and accounting purposes
• customer support emails may be kept for as long as needed to manage your account, purchase or enquiry
• marketing data is kept until you unsubscribe or your details are no longer needed
• analytics and cookie data is retained according to the relevant tool settings and cookie duration
• account access data may be kept while you have access to the Playbook space and for a reasonable period afterwards
• quiz, diagnostic or lead magnet responses may be kept for as long as needed to deliver the resource, improve our services, manage follow-up and keep appropriate records

We may keep some information longer if required for legal, tax, regulatory, dispute or security reasons.

10. Your rights

Depending on where you live and the circumstances, you may have the right to:

• ask for a copy of your personal data
• ask us to correct inaccurate or incomplete data
• ask us to delete your personal data
• ask us to restrict how we use your data
• object to certain uses of your data
• ask us to transfer your data to another provider
• withdraw consent where we rely on consent
• complain to a data protection regulator

To exercise your rights, email:

playbook@karenfrith.com

We may need to verify your identity before responding.

11. Complaints

If you are in the UK and are unhappy with how we handle your personal data, you can contact the Information Commissioner’s Office.

We would appreciate the chance to resolve your concern first, so please contact us at playbook@karenfrith.com.

12. Security

We take reasonable steps to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration or destruction.

No website, platform or online service can be guaranteed completely secure. If you believe your data or access has been compromised, contact us as soon as possible.

13. Children

This website, its campaign pages and the Playbook are intended for adults and are not aimed at children.

We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, contact us and we will take appropriate steps.

14. Third-party links

The website may link to third-party websites or platforms, including Stripe, Circle, social media platforms or other resources.

We are not responsible for the privacy practices of those third-party websites. You should read their privacy policies before providing personal data to them.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be available on this page. If we make significant changes, we may take additional steps to let you know.

16. Contact

For privacy questions or requests, contact:

playbook@karenfrith.com